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123-reg, the UK’s biggest domain registration company, is partnering with Google and Clickstream Technologies, the web transformation company, to offer its customers free automated tools to generate revenue from Google AdSense. The innovative offer, a first for the UK, will make the advertising programme available to new and existing customers of 123-reg’s shared hosting, InstantSite and ecommerce packages. They can earn income from contextually and geographically relevant advertising, without making any changes to their website.

Google AdSense is an advertising programme that enables customers of all sizes and technical ability to earn additional revenue from an automated display of relevant Google adverts. Google manages relationships with a vast network of advertisers and agencies and can ensure the advertising is tailored to the interests of the website’s target audience, which maximises income from visitors who click on the ads.

Collaborating with Clickstream makes the process as easy-to-use as possible for 123-reg customers. Clickstream’s Datasherpa™ for Hosting, automatically creates space for advertisements on a website. It automatically inserts tags to match adverts to content on a site hosted by 123-reg, without the need for manual coding. To use the service, 123-reg customers simply visit their 123-reg control panel, register to obtain a Google AdSense account and select the advertising formats they want to display, including size, position and colour scheme.

Thomas Vollrath, CEO of 123-reg adds, “At 123-reg, we are always looking for ways to offer our customers a wider choice of revenue generating abilities. We place a great deal of value in the ease of this process and partnering with Google and Clickstream provides our customers with a method of making money online which is as easy as 1,2,3. Clickstream’s technology means our customers don’t have the arduous task of tagging complex JavaScript code into their pages.”

Brewster Barclay, Managing Director, Business Development at Clickstream concludes, “123-reg is one of the leading shared hosting providers in the UK with thousands of clients who have created websites, either for a small business or leisure purposes.  Now they will now have a simple way to make regular income from their websites without having to understand technology or implement any coding.  They can access the best-known advertising platform available and receive earnings from Google AdSense delivered directly into their bank accounts every month.”

123-reg is offering the Google Adsense service across its shared web hosting, InstantSite and ecommerce packages. 123-reg hosting packages start from just £2.49 per month and include up to 10GB of online space and up to 150GB of data transfer. Hosted in a secure UK-based data centre with UK telephone support, 123-reg customers also benefit from a variety of security features and a wide choice in databases.

Clickstream’s Datasherpa™ platform and patented ‘tagging automation’ technology means that, 123-reg customers can avoid the time-consuming inclusion and maintenance of small JavaScript code snippets (‘page tags’) on every website page.

123-reg's easy to use Google AdSense Automation service

About 123-reg

123-reg is the UK´s biggest domain registrar with over 2.15 million domain names. It leads the market in both domain name registration and web hosting solutions. With extensive experience of the industry, the company is able to offer high quality, technically advanced yet cost-effective products to a wide range of customers. 123-reg received Best Domain Registration in Host Review’s “Best of the Best” Small Business Service Providers awards in 2008.

www.123-reg.co.uk is part of the UK’s largest web hosting group, Webfusion. The group also consists of www.webfusion.co.uk, www.donhost.co.uk and www.supanames.co.uk, each making every step of setting up online as easy as 1, 2, 3.

For further press information please contact:

Stephanie Marshall

Berkeley Public Relations International Ltd

Tel: 01629 826942

123-reg@berkeleypr.co.uk

www.berkeleypr.co.uk

About Google

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

For questions regarding Google AdSense accounts, ad serving and payments please visit the Google’s Help Center at https://www.google.com/adsense/support/

About Clickstream Technologies PLC

Clickstream is an independent company enabling automated ‘on the fly’ insertion and modification of any third party web content including website application tags, internet marketing tools and more.  When a browser makes a request for a web page the Datasherpa™ Software understands the structure and content of the page in near real time and then, based on pre-configured rules, can manipulate any part of the HTML.

This manipulation, which takes place in milliseconds, can be as simple as adding the code for Google Analytics to each page, modifying the headers for SEO optimisation, adding multiple applications tags per page, capturing content based on rules and adding new content to the page.

The web page then arrives at the browser and behaves exactly as if the page had been formed by the originating web server. All tags fire, all content is delivered, all ads are tracked. It’s as simple as that and the process is repeated for the next request.

This instant website tagging technology is of significant value to Enterprises looking to enhance web and ecommerce initiatives, dramatically reduce application implementation costs and increase speed to market and Web Hosting customers looking to derive more value from their existing customer base and enrich their product offerings with differentiated and sought after tools.  It can offer online businesses 10-fold improvements in ROI with dramatic reduction in the total cost of ownership.

For more information please contact

Joanna Burton

Marketing Communications

t: 020 7509 9509

e: Joanna.Burton@Clickstream.com

UK hosting expert, Webfusion, today launches the latest Windows 2008 operating system to its dedicated server customers. To celebrate the launch, Webfusion will be offering 30 days free windows licensing plus free Secure Sockets Layer (SSL).

The most robust Windows Server Web application platform to date, Windows 2008 offers IT professionals the ability to increase reliability and flexibility in their server infrastructures, as well as introduce new features such as virtualisation tools and Windows 7 integration. Webfusion dedicated server customers can now experience the benefits of the Windows 2008 free of charge for 30 days and then from as little as £69.99 per month.

With improved file-transfer services and .NET support, Windows 2008 requires less effort and time to administer and maintain web-based applications, which helps to reduce costs and improve data management. Webfusion dedicated server customers using Windows 2008 will benefit from superior security levels that prevent data theft through improved network access protection (NAP) and enhanced encryption.

Powerful tools such as Internet Information Services (IIS) version 7.5, updated Server Manager and Hyper-V platforms and Windows PowerShell version 2.0, combine for greater control, increased efficiency and the ability to react to front-line business needs faster than ever before.

Thomas Vollrath, CEO, Webfusion, says, “We are constantly looking at ways to offer our customers the best opportunities to take their businesses forward. With Windows 2008, customers can more easily deploy and manage web applications, increase server reliability and scalability, as well as customise their web environment with better levels of support than ever. Recent additions to our customer service portfolio, such as Custom Hosting, and further investment in our own UK data centre, help to make us and our customers more flexible and reactive to market conditions, which continues to be a critical business objective into 2010.”

With the added control and customisation tools that Windows 2008 offers, Webfusion sees the OS as an ideal addition to solutions that are geared towards the exact needs of a customer rather than off-the-shelf packages. Custom Hosting too provides levels of customisation without compromise or unnecessary expense with prices not usually associated with such a personal service.

Links:

Windows 2008

Custom Hosting

About Webfusion

Webfusion Ltd is one of the UK’s leading web hosting groups with 1.4 million hosted websites and 2.15 million registered domains. As one of the UK´s top domain registrars, the company registers every fifth .co.uk domain.

Webfusion offers cost-effective, feature-rich hosting packages for a diverse customer-base – from web developers, designers and hobbyists to businesses with complex e-commerce operations. Webfusion’s customers benefit from market-leading security and service, including 24×7 technical support and state-of-the-art UK data centres.

The group consists of www.webfusion.co.uk, www.123-reg.co.uk, www.donhost.co.uk and www.supanames.co.uk

For more information, please visit www.webfusion.co.uk

123-reg is the first registrar to offer web address owners a way to generate income from their dormant domains. The free service, known as 123-parking, allows customers to earn revenue quickly and easily through adverts placed on their unused domains.

Following a partnership with DomainParking.co.uk, the new 123-reg service fills a dormant page with relevant advertisements from thousands of advertisers worldwide enabling the domain’s owner to receive a referral fee for every link clicked. With over 10 years’ experience, DomainParking.co.uk is the fastest growing domain parking service in the UK.

Thomas Vollrath, Managing Director of 123-reg, explains, “With DomainParking.co.uk, we can now offer customers the opportunity to create another revenue stream from their initial domain investment. Our free parking service means you can now earn money from domain names you’ve purchased and not had time to do anything with at no additional cost or effort.”

The new service inserts context-sensitive advertisements onto pages using words from the domain name and the page itself to display relevant adverts. This targeted advertising can boost click rates significantly, as visitors find the adverts on the parked page relevant to their original search.

Barry Garner, Director of DomainParking.co.uk, comments, “We aim to help domain name owners develop their portfolios into profitable internet real-estate which generates maximum revenue at a click of button. Parked domains should look like a real website, one which is rich in content and imagery and we, in partnership with 123-reg, provide the tools to achieve these goals.”

The new domain parking service is simple to use and allows users to customise their site with relevant content to help generate revenue from their dormant domains immediately.

For more information, please visit http://www.123-parking.co.uk

About 123-reg

123-reg is one of the UK´s top registrars, registering every fifth .co.uk domain. It leads the market in both domain name registration (2.15 million domains) and web hosting solutions. With extensive experience of the industry, the company is able to offer high quality, technically advanced yet cost-effective products to a wide range of customers. 123-reg received Best Domain Registration in Host Review’s “Best of the Best” Small Business Service Providers awards in 2008.

www.123-reg.co.uk is part of the UK’s leading web hosting group, Webfusion. The group also consists of www.webfusion.co.uk, www.donhost.co.uk and www.supanames.co.uk, each making every step of setting up online as easy as 1, 2, 3.

Eshop revenue generation and business operations are now easier to manage thanks to the latest online shop creation tool from 123-reg. Advanced functionality within the new ePages 6 ecommerce software enables users to sell around the world with multiple currencies, languages and payment methods. Businesses such as hotels, restaurants and hairdressers can now schedule appointments and invoice customers, as well as reserve or rent products, with a host of other ecommerce features to create an eshop without programming knowledge or complicated software installation.

In today’s recessionary market, the 123-reg ecommerce packages are the perfect way for small businesses to generate revenue without great financial risk. Available from £8.99 per month, 123-reg enables users to start earning revenue immediately through an eshop. Web 2.0 drag and drop functionality gives greater flexibility for creating and maintaining sites to present and sell products, manage orders, oversee marketing campaigns and use product portals such as eBay.

123-reg recognises that security is at the front of any online shoppers mind and, as such, offers Ecommerce Package Three customers a free 123-SSL certificate which encrypts transaction data to secure their online business and reassure customers that any transactions made on their site are safe and secure. 123-reg ecommerce shops also adhere to Safebuy and Trusted Shops legal requirements for online trading.

Potential shoppers will find 123-reg eshops immediately, as the latest software integrates with the most popular search engines, product portals and comparison sites such as Ciao, eBay and Kelkoo. Users can also communicate with their customers via blogs, RSS feeds, forums and visitor books that can all be easily set up with 123-reg. External content such as Google Maps, configurable cross-selling functions and product rating systems can also integrate easily into a site to give a professional site navigation experience.

Thomas Vollrath, Managing Director, 123-reg, explains, “With Ofcom recently reporting internet usage has grown 21.5 per cent year on year, the online market is larger than ever. Our ecommerce packages, coupled with ePages 6 software, offer the easiest and most effective way of setting up a shop online. All customers need to do is simply purchase an ecommerce package and they’re fully equipped to sell products and schedule services online.”

ePages CEO, Wilfried Beeck, comments, “With our new Version 6 release, it is now easier than ever before to set up an online store and grow your business through the internet. We’ve incorporated feedback from thousands of shop-owners to make the management of an online store as easy and professional as possible. New media-rich storefront technologies enable a much-improved shopping experience and thus more successful stores.”

For more information, please visit www.123-reg.co.uk/ecommerce

About 123-reg

123-reg is one of the UK´s top registrars, registering every fifth .co.uk domain. It leads the market in both domain name registration (2.15 million domains) and web hosting solutions. With extensive experience of the industry, the company is able to offer high quality, technically advanced yet cost-effective products to a wide range of customers. 123-reg received Best Domain Registration in Host Review’s “Best of the Best” Small Business Service Providers awards in 2008.

www.123-reg.co.uk is part of the UK’s leading web hosting group, Webfusion. The group also consists of www.webfusion.co.uk, www.donhost.co.uk and www.supanames.co.uk, each making every step of setting up online as easy as 1, 2, 3.

Web hosting specialist, Webfusion, saves its customers up to £249.99 as selected Dedicated Server packages now come with a free SSL certificate. The offer, available until 30 September 2009, helps online businesses build trust with their customers by activating the SSL padlock icon in browsers – a reassuring symbol of website security.

As experts in e-commerce, Webfusion knows that an instantly recognisable sign of website security is the first thing many online shoppers look for. An SSL certificate encrypts data transmitted over the internet by online merchants. This includes payment transactions, web account logins, network traffic and other online services requiring high levels of authentication and confidentiality. Coupled with a Dedicated Server from Webfusion, customers receive unparalleled levels of support, performance and security, an ideal choice for businesses that want to build and host web applications.

The levels of SSL vary in line with the Webfusion Dedicated Server packages. For example, Webfusion Dedicated Server 2 customers receive a free Domain Validated (DV) SSL certificate, saving £49.99. This provides the instantly recognisable padlock icon that takes just minutes to set up.

Webfusion Dedicated Server 3 and 4 customers receive a free Extended Validation (EV) SSL certificate, saving £249.99. In addition to the benefits that DV SSL offers, EV SSL activates the highly respected green address bar in browsers, to show customers that the website has gone through the top level of vetting and therefore provides the highest degree of trust. All SSL certificates are compatible with 99.9 per cent of web browsers.

Webfusion also offers its Dedicated Server customers 99.9 per cent uptime coupled with unlimited bandwidth and 24/7/365 UK-based technical support over the phone or online. Every Webfusion Dedicated Server is securely housed in one of its state of the art, UK-based data centres. Instant activation means a server can be up and running in minutes and is protected from theft, fire and illegal access, ensuring the continuity of service to customers.

For more information and full details of the SSL and Dedicated Server offer, please visit http://www.webfusion.co.uk/dedicatedservers/

About Webfusion

Webfusion Ltd is the UK’s leading web hosting group with 1.4 million hosted websites and 2.15 million registered domains. Webfusion offers cost-effective, feature-rich hosting packages for a diverse customer-base – from web developers, designers and hobbyists to businesses with complex e-commerce operations. Webfusion’s customers benefit from market-leading security and service, including 24×7 technical support and state-of-the-art data centres.

For more information, please visit www.webfusion.co.uk

The UK’s biggest domain registrar, 123-reg, completes the double for its customers to kick off the new football season with two great offers. For the opening weekend of the Premiership season, 123-reg goes 4-4-2 on its .net domains, offering the popular extension at just £4.42 for an entire year – less than half the usual cost. Following hot on its heels next week also sees .biz domains from 123-reg slashed to £2.88 for a year – less than 70% of its usual price – until 10 September 2009.

Globally, .net is the second most popular generic top level domain (gTLD) outside of .com and a popular alternative when the .com is taken. A .net extension is also a valuable asset to protect an online brand from domain name squatters. The .net offer is available this weekend only (15-17 August), so strike quickly to avoid being left on the bench.

The significant .biz savings – on offer until September 10 2009 – are particularly relevant for businesses and commercial users. For only £2.88, customers can own this professional web presence to attract customers online for a fraction of the usual price, £9.99. As with .net, a .biz domain name extension serves as an effective alternative to a .com website and helps provide online brand protection.

For more information, please visit http://www.123-reg.co.uk/domain-names/

About 123-reg

123-reg is the UK´s number 1 registrar with over 2.15 million domain names. It leads the market in both domain name registration and web hosting solutions. With extensive experience of the industry, the company is able to offer high quality, technically advanced yet cost-effective products to a wide range of customers. 123-reg received Best Domain Registration in Host Review’s “Best of the Best” Small Business Service Providers awards in 2008.

www.123-reg.co.uk is part of the UK’s leading web hosting group, Webfusion. The group also consists of www.webfusion.co.uk, www.donhost.co.uk and www.supanames.co.uk, each making every step of setting up online as easy as 1, 2, 3.

A ‘sticky’ website is one which really engages people. However, stickiness is different for different sorts of sites. For instance, sites which get their revenue from advertising will often want people to explore and look at many different pages. That way, the site’s visitors will be more likely to click an advert.

E-commerce sites will want people to look at fewer pages, so they complete a transaction quickly. For these sites, stickiness is all about giving people what they want so they return and purchase again.
Here are our top 10 tips for making your website sticky:

1. Great content. The content of your website is crucial. Everything should be tailored to your audience, so think hard about what the people who visit your website want. Tell them how you will make their life easier and save them money, or give them something they can’t find anywhere else.

2. Keep it fresh. Give people a reason to return to your website by updating the content frequently. For instance, woot.com shows a new offer on its homepage every day, encouraging daily return visitors. If people see the same things on your site each time they visit, they’ll soon stop showing up so often.

3. Social media. Blogs and forums are a great way of letting people interact with your website, and each other. They can also demonstrate the personality behind your site. But remember: web users are a savvy bunch. Censor negative comments or pretend to be someone you’re not at your peril. These are powerful tools, but use them honestly.

4. Enjoyment. Regardless of your target market, an element of enjoyment is crucial to website stickiness. Sites like Facebook and eBay are successful, in part, because they are fun to use. Can you add a game, a community, or useful video or podcasts for your target market?

5. Control. Don’t make your users do things your way. Give them the freedom to interact with your site how and when they like. Allowing this element of control shows trust and provides a much more personal experience to keep them coming back.

6. Call to action. Your website has to engage your audience. That means getting them to do something. At every stage make it clear what you want the visitor to do next and how they do it. Crucially, always give them a reason to return – perhaps a promotion or time-specific offer.

7. Web 2.0. Don’t worry about jumping on this particular bandwagon. Fashionable technologies and flashy animations may make your site look nicer, but only use them if they improve the user experience. And always, always get the core content right first.

8. Web analytics. Don’t drift off – this sounds dull, but a package like Google Analytics can show you exactly what people do on your website, answering important questions how they found you and what makes them stay. Analytics is key to making improvements and measuring the success of your online business.

9. Accessibility. Think about how accessible your website is. (An accessible site is one which is usable by as many people as possible.) It’s good practice to adhere to accessibility guidelines, so people with disabilities find your website easier to use. If you don’t consider this, you could be excluding whole groups of people from using your site.

10. Links. It’s easy to get links right initially, but as your site grows, pages change. Avoid broken links by scanning your site with a link checker (like this one from W3C). Keep an eye on who links to you as well – this will help you determine how people find your site.
WebFusion was started in 1997. The UK-based company supplies business web hosting, virtual private servers, dedicated servers and other internet services.

123-reg has upgraded its email services to offer customers a flexible, secure and altogether more personal email experience. 123-reg email, available from just 75p per month, gives customers the chance to create a personalised email address that is both unique and memorable.

With a 123-reg email you can have yourname@yourdomain.co.uk. This is much better than having to remember a long and confusing @hotmail or @yahoo email address, which will also display unwanted advertising in your mailbox.

123-reg email can be accessed anywhere in the world by using the software of your choice, you can even access email on the move via your iPhone. Direct server access allows superfast emails and each 123-reg Mailbox is fully protected against spam and viruses. Archiving is no longer a concern with an increased capacity of up to 1GB of storage space.

All that’s needed to set up a 123-reg Mailbox is a domain name. Domain names are available from 123-reg from just 95p a year. Additional mailboxes are also available from only 75p a month and 123-reg offers discounts for bulk Mailbox purchases.

For more information, please visit http://www.123-reg.co.uk/email/

About 123-reg

123-reg is the UK´s number 1 registrar with over 2 million domain names. It leads the market in both domain name registration and web hosting solutions. With extensive experience of the industry, the company is able to offer high quality, technically advanced yet cost-effective products to a wide range of customers. 123-reg received Best Domain Registration in Host Review’s “Best of the Best” Small Business Service Providers awards in 2008.

www.123-reg.co.uk is part of the UK’s largest web hosting group, Webfusion. The group also consists of www.webfusion.co.uk, www.donhost.co.uk and www.supanames.co.uk each making every step of setting up online as easy as 1, 2, 3.

This summer, 123-reg is offering customers the chance to buy their .eu domain for just 95p – a red hot saving of over £8!

Running until the 30th July, customers who take advantage of the .eu domain offer can benefit from a boost in search engine rankings and an increase in traffic volumes. This offer is ideal for sites with pan-European audiences or those targeting a European audience.

Owning a .eu domain also protects sites from domain name squatters and will catch potential visitors looking for European-based sites.

For more information please visit www.123-reg.co.uk

About 123-reg

123-reg is the UK´s number 1 registrar with over 2 million domain names. It leads the market in both domain name registration and web hosting solutions. With extensive experience of the industry, the company is able to offer high quality, technically advanced yet cost-effective products to a wide range of customers. 123-reg received Best Domain Registration in Host Review’s “Best of the Best” Small Business Service Providers awards in 2008.

www.123-reg.co.uk is part of the UK’s largest web hosting group, Webfusion. The group also consists of www.webfusion.co.uk, www.donhost.co.uk and www.supanames.co.uk, each making every step of setting up online as easy as 1, 2, 3.

The UK’s leading domain registrar, 123-reg, is offering free email addresses, worth over £10, with every domain name bought as a Father’s Day gift. A domain is a novel, personalised present for Father’s Day, that won’t cost the earth and will benefit your dad for years to come.

Drag your dad into the digital age and introduce him to the online community with his very own domain name. He can share photos with family and friends, start a blog and even discuss how to fix that broken starter motor he’s been working on.

Maybe he’s looking for work or starting a business venture? An online CV or portfolio will impress potential employers and customers. The free personal email adds that feeling of professionalism, for example firstname@lastname.com. E-mail addresses hosted in association with your domain name will not change, even if you switch ISPs.

This offer lasts until the 21 June, so to take advantage at www.123-reg.co.uk and enter the Father’s Day voucher code [DAD] when signing up for a domain.

About 123-reg

123-reg, the UK´s number 1 registrar with over 2 million domain names, leads the market in both domain name registration and web hosting solutions. With extensive experience of the industry, the company is able to offer high quality, technically advanced yet cost-effective products to both businesses and consumers. 123-reg received Best Domain Registration in Host Review’s “Best of the Best” Small Business Service Providers awards in 2008.

For further information, please visit www.123-reg.co.uk